I think that the use of colour in this advertisement is absolutely incredible. I love the use of monochrome on Paul McCartney and for the main body of the background which in itself could have the potential to look ether quite sinister, clinical or serious but I love how it's offset with an array of pastel colours which define a fantasy like world around the singer. I think it's a beautifully crafted piece of computer generated artwork... I love how subtle the colours are... they ad a gentleness to what could have been quite a stark advert.
