The nature of this DVD packaging for Adidas by Pfadfinderei interests the viewer/customer by revealing a different image with each layer opened... therefore, it intrigues the viewer into physically exploring the packaging, and discovering a different sports related image with each new layer. I also like the simple but effective visual style of the piece and how effectively the brand identity is reflected in the packaging. Similarly, the content of the DVD relates to the packaging in quite a clear and obvious way... furthermore, its a piece of packaging that you can play with... much more fun
